We turn your marketing budget into growth by focusing on actions that matter—clicks, sign-ups, purchases, and more. Our performance marketing strategies ensure every campaign is optimised for efficiency, reducing wasted spend while scaling campaigns that deliver real business outcomes.
Looking to grow your real estate agency?
Let your listings speak louder and your reputation travel further. We help you build a standout brand, attract more leads, and become the first name clients think of when it’s time to buy or sell.
Join Our 500+ Partners and Grow Your Business with Ptech
Dominate Your Local Market Online
Real estate is local, and so is our approach. We position your agency as the go-to expert in your suburbs through hyperlocal SEO, Google My Business optimization, and targeted ads that reach homeowners in your service area.
Introducing Ptech Growth Solutions
We combine strategy, creative, and analytics into focused programs that drive real growth.
01.
High-Converting Website Solutions
Pushing paid and organic traffic to your agency website is easy. The hard part (not for us) is ensuring that traffic will take action and converts to real listing opportunities. That’s where knowledge in this industry matters most. We build websites specifically designed to turn visitors into leads.
- Real estate website development: Create professional, mobile-responsive websites built specifically for real estate agencies. Every element is designed to convert visitors into listing opportunities and buyer enquiries.
- Conversion-focused design: Design websites with clear calls-to-action, property search functionality, and intuitive navigation that guides visitors toward enquiry forms and contact.
- Lead capture systems: Implement proven lead generation forms, property alerts, and contact systems that make it easy for prospects to connect with your agency.
- Professional web design: Modern, clean designs that showcase your properties beautifully and build trust with potential sellers and buyers.
- Property listing integration: Seamlessly integrate your property listings with automated updates, search filters, and detailed property pages that engage visitors.
- Mobile optimisation: Ensure your website works perfectly on all devices, as most property searchers browse on mobile phones.
- Landing pages: Create targeted landing pages for specific suburbs, property types, or marketing campaigns that drive conversions.
02.
Google Ranking & Local SEO
SEO is crucial for real estate agencies, amplifying online visibility, driving organic traffic, and elevating search engine rankings so you appear when sellers and buyers are searching. Our specialised services include:
- Local SEO for real estate: Dominate local search results when people search for real estate agents in your area. We optimise for suburb-specific searches and “real estate agent near me” queries.
- Technical SEO: Ensure your website is fast, secure, and structured correctly for search engines. We handle all the technical elements that make Google rank you higher.
- Keyword strategy: Target the right search terms that sellers and buyers are using, from suburb names to property types to buyer and seller intent keywords.
- Content optimisation: Optimise every page of your website with relevant keywords and valuable content that helps you rank while providing useful information to prospects.
- Google My Business optimisation: Maximise your visibility on Google Maps and local search results. We ensure your agency appears prominently when locals search for real estate services.
- SEO consulting: Get expert guidance on maintaining and improving your search rankings as search algorithms evolve.
- Link building: Build authority and credibility through strategic backlinks and local citations that boost your search rankings.
03.
Digital Advertising & Direct Marketing
Generate quality leads and convert them into listings with strategic paid advertising and smart re-marketing. We design campaigns that actually convert, then ensure you stay connected with prospects until they’re ready to list or buy.
- Paid ad management: We’ll design, build and implement digital ad campaigns on various channels tailored to your agency that actually convert.
- Google Ads for real estate: Target high-intent searchers looking for real estate agents, property appraisals, or homes to buy in your area. We manage campaigns that deliver qualified leads.
- Social media advertising: Run targeted Facebook and Instagram ads that reach homeowners and buyers in specific suburbs with creative that stops the scroll.
- Direct marketing & re-marketing: What good is generating leads if there’s no process to reconnect with these homeowners and landlords? We’ll ensure that re-marketing to prospects is a priority for your agency regularly.
- Email marketing campaigns: Stay top-of-mind with past enquiries, potential sellers, and buyers through automated email sequences that nurture relationships until they’re ready to act.
Our Solutions
At Ptech, we help businesses of all sizes grow through tailored digital solutions. From strategy and branding to hands-on campaign execution, our team works closely with you to build what matters — visibility, traffic, and long-term growth. Partner with the best digital marketing agency that Melbourne businesses can rely on.
Digital Marketing
The outcome? Increased brand awareness, a consistent flow of qualified prospects, and higher sales. Our online marketing solutions ensure your business is seen by the right people, guiding them seamlessly from discovery to purchase and delivering tangible, data-driven results.
Branding
Strong branding establishes your brand as a leader and builds instant recognition. We define your unique value, refine your visual identity, and ensure consistency across all touchpoints—positioning your business as the go-to choice and driving long-term growth through trust and credibility.
Web Design
Our website design services create intuitive, high-performing sites that guide visitors seamlessly toward your goals. The result? Improved user engagement, higher conversion rates (like sign-ups or sales), and a smoother experience that keeps customers coming back.
Performance Marketing
Martech Solutions
Maximise visibility, engagement, and revenue with integrated Martech tools. AI optimizes your Google reviews and listings to attract local customers, and automated email/SMS workflows streamline communication, delivering personalized experiences at scale—resulting in higher response rates, stronger reputation, and measurable business growth.
Media Production
Our media production services craft compelling video, audio, and animated content that tells your brand’s story and resonates with your audience. The result? Enhanced brand recognition, stronger emotional connections, and content that drives engagement, loyalty, and action across platforms.
Digital Marketing
The outcome? Increased brand awareness, a consistent flow of qualified prospects, and higher sales. Our online marketing solutions ensure your business is seen by the right people, guiding them seamlessly from discovery to purchase and delivering tangible, data-driven results.
Branding
Strong branding establishes your brand as a leader and builds instant recognition. We define your unique value, refine your visual identity, and ensure consistency across all touchpoints—positioning your business as the go-to choice and driving long-term growth through trust and credibility.
Web Design
Our website design services create intuitive, high-performing sites that guide visitors seamlessly toward your goals. The result? Improved user engagement, higher conversion rates (like sign-ups or sales), and a smoother experience that keeps customers coming back.
Performance Marketing
We turn your marketing budget into growth by focusing on actions that matter—clicks, sign-ups, purchases, and more. Our performance marketing strategies ensure every campaign is optimised for efficiency, reducing wasted spend while scaling campaigns that deliver real business outcomes.
Martech Solutions
Maximise visibility, engagement, and revenue with integrated Martech tools. AI optimizes your Google reviews and listings to attract local customers, and automated email/SMS workflows streamline communication, delivering personalized experiences at scale—resulting in higher response rates, stronger reputation, and measurable business growth.
Media Production
Our media production services craft compelling video, audio, and animated content that tells your brand’s story and resonates with your audience. The result? Enhanced brand recognition, stronger emotional connections, and content that drives engagement, loyalty, and action across platforms.
What did Ptech
bring to our Clients?
*Source: Internal survey – Actual results for specific clients might vary by industry and their starting point
More qualified traffic
60%
Higher conversion rate
7%
lower cost per lead
2%
The People
We’ve Proudly Served
Professionalism, Quality, Responsiveness, Value
Highly recommended Ptech Group. An amazing service, professionalism and generous by Peter. He would patiently guide you through the process and explain it every step along. For someone like me is new to the digital world, he would be there to help you out with honesty, share his experience, what is suitable for your business. His working ethic is above and beyond, and the delivery results is more than you would ask for. So thank you very much Peter and amazing teams
Ivy Quinn - Goddess Of Nails & Beauty
Professionalism, Efficiency, Responsiveness, Value
It has been a pleasure working with Ptech Group! The entire team was professional and efficient. They really went above and beyond to cater to all of our specific requests, even making enhancements where we didn't consider enhancements to be made. I would highly suggest the whole Ptech Group team for any of your digital marketing needs! Thanks again to everyone who put in the work to make our company website dreams come to life!
Amber - Formula Fitness, Los Alamitos, USA
Professionalism, Disciplined, Excellence, Authenticity, Kindness
I am so happy that I met Peter and the team. Ptech Group is a rapidly expanding and innovative firm. The team are extremely disciplined and progressive and have taken the production levels of my TV show and other social media platforms to an extremely high level. If I was to sum up my experience with this firm; I would say; Excellence, authenticity, kindness, they go the extra mile and will skyrocket your business into a super successful 2021 and beyond.
Michael Kuzilny - The MK Show
Discover How Ptech
Helps Real Business Grow
Frequently Asked Questions
Digital marketing for real estate agents is promoting your services and listings online to attract buyers and sellers. It includes having a professional website with property search, showcasing listings on social media, running targeted ads to homebuyers and sellers, email campaigns to your database, and SEO to appear when people search for homes in your area. The goal is generating quality buyer and seller leads.
We track:
- Number and quality of leads (buyer vs. seller)
- Lead-to-appointment conversion rate
- Cost per lead and return on ad spend
- Website traffic and property search behavior
- Email open rates and engagement
- Social media reach and listing views
- Video views and virtual tour engagement
- Closed transactions attributed to marketing
You’ll receive monthly reports showing exactly where your leads come from and the ROI on your marketing investment.
You’ll get:
- Professional real estate website with IDX/MLS integration
- SEO-optimized content for your market area
- Social media posting schedule (listings, market updates, tips)
- Professional listing photos/videos and virtual tours
- Targeted Facebook and Google ads for buyers and sellers
- Email drip campaigns for lead nurturing
- CRM setup for lead management
- Monthly market reports and branded content
- Performance analytics and lead tracking
Our process:
- Strategy call: Understand your market, niche, goals, unique value proposition (45-60 mins)
- Market analysis: Review competitors, local search trends, opportunities (1 week)
- Proposal: Present strategy, timeline, pricing (within 1-2 weeks)
- Setup phase: Website, CRM, social accounts, ad accounts (2-4 weeks)
- Launch: Start campaigns, publish content, activate ads
- Lead nurture: Ongoing management and optimization
- Monthly reviews: Performance reports and strategy adjustments
Got a project?
Let’s work together
