LAUNCHING AN E-COMMERCE BUSINESS
Our passion for helping businesses right from the start is one of the key elements leading to our client’s success. We helped an e-commerce business to start and increase its revenue in its first year.
Client
Kim Glowy
Year
Since 2020
Services
01. The Mission
Kim Glowy is a Korean skincare and cosmetics company that approached Ptech Group at the very beginning of the establishment of both its e-commerce site and its brand name. The task was doubled as a newcomer to the skincare sector, aiming at ladies over the age of 30.
02. The Challenge
It’s never easy to start an e-commerce firm from the ground up. The owner sought to establish a well-known brand throughout Australia. We collaborated with the client to prepare all of the early steps, including brand design, platform selection, the creation of a complete and connected online eco-system, as well as a launch marketing plan and 18-month marketing strategy for their first steps into the market.
After launching, we help our client’s business to grow quickly and sustainably by using a multi-channel marketing strategy and monitoring the performance closely to ensure their success.
03. The Solution
Build up a brand identity from scratch, including logo, colour palette, and related merchandise.
Categorise every product offerings and turn them into an online library of skin care products and goods.
Develop an e-commerce website filled with a Korean vibe, easy to navigate and complete order options.
Produce high-quality and insightful content that delivers brand messages on the website and social media channels.
Build up a strategic marketing plan for launching the business to a targeted market.
Manage all social media channels to boost the online presence of the client.
Capture client database & manage monthly email marketing campaigns to maintain customer relationships.
Optimise digital ads (Facebook ads, PPC) campaigns to generate leads & to improve brand awareness for the brand.
The results
1000
Customers
After 3 months
48%
Total Sales
% Average monthly increase rate
24%
Returning Customer
% Average monthly rate
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