Digitalise the company and improve the efficiency in its current process of consumer management
Client
Matthews Liquor
Year
Since 2020
Services
01. The Mission
Since 2015, Mathew Liquor has drawn thousands of walk-in local traffic to its three bottle shops in Australia’s Western Suburbs. However, the entire shop database was still managed separately and manually, reducing staff efficiency and costing the company thousands of dollars every year.
They reach Ptech Group in the middle of 2020; when lockdown and restrictions are still in place. Never before did they realise the importance of a well-functioned E-commerce store. Their goal was to successfully transition from a predominantly offline bottle shop to a significant player in the digital space.
02. The Solution
Develop a new ERP system to integrate the database of three stores into one place. This ERP system allows Mathew Liquor to manage every essential task of all stores in one place, from orders, payments, payroll, stocks, etc.
Develop the E-commerce platform, together with expertise in website content writing to enhance the seamless shopping experience in both physical and online stores.
Tailor the Social Media marketing strategy (Facebook & Instagram) to capture the audience’s attention.
- Analyse the SEO strategy and run digital ads to deliver the seasonal campaign on time.
Produce professional Video marketing strategy to amplify the unique selling points of clients.
Execute E-mail marketing on a regular basis to grow loyal customers.
The results
30
Operational Tasks
% Reduce Time-consuming
50
Email Marketing
% Open Rate
100
Social Media
% Engagement Rate
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