An Integrated Digital Campaign Propelled This These Reputed Criminal Lawyers To New Heights, Inspiring Millions Of People
Client
The Michael Kuzilny Show
Year
Since 2019
Services
01. The Mission
The high profile Melbourne based criminal defence lawyer, Michael Kuzilny, wanted to promote his new television show, Tough Times.
02. The Challenge
Despite Michael’s years of experience in the industry, the fact that he had never engaged in professional promotion made it difficult for the show to get traction on a large scale. We were effectively starting from scratch to develop his internet following and overhaul his brand identity because we didn’t have any of the groundwork in place.
03. The Solution
Launch YouTube and Facebook Watch channels, allowing the show to be broadcast and widely distributed.
Our goal with videography and media production was to generate high-quality, television-standard content that people would want to watch and share.
Analyse Michael’s unique selling points and re-evaluate his core motives and values to maximise his online presence.
Executed Youtube Ads campaign masterfully with a carefully targeted, high-conversion targeted audience.
The results
15700
Youtube Followers
Increase after 6 months
5
Popular TV channels
Broadcast
25000
Followers
I am so happy that I met Peter and the team. Ptech Group is a rapidly expanding and innovative firm. The team are extremely disciplined and progressive and have taken the production levels of my TV show and other social media platforms to an extremely high level. If I was to sum up my experience with this firm; I would say; Excellence, authenticity, kindness, they go the extra mile and will skyrocket your business into a super successful 2021 and beyond.
MK Law
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