Vietjet Air

Community Engagement:

Ptech utilised local knowledge to engage directly with consumers in 18 community groups, posting real-time promotions to boost interest and visibility. By monitoring social mentions, Ptech helped Vietjet manage sentiment, promptly addressing concerns and highlighting strengths.

Influencer Marketing:

Ptech selected four influencers to experience and promote Vietjet’s new routes. They shared content about their experiences, managed by Ptech, from booking to content quality control and performance tracking.

Social Media Management:

Ptech managed Vietjet’s social media, creating content to promote new routes and strengthen brand image. Consistent branding, optimised posts, and targeted campaigns boosted visibility, engagement, and positive sentiment across channels.

This strategy connected Vietjet with its Australian audience, driving awareness and engagement.